Apple’s Apology

We all know that an apology is not an easy thing to do. That’s why, when market leader Apple apologized recently, more than a few eye-brows were raised. Let’s find out more.

Watch the video of 3:49 minutes (BBC News)

Questions about the video:

1. What happened?
2. What has this event made clear about Apple?
3. Who have been affected by this advertisement?

Many were surprised about Apple’s apology, and rightfully so. Read this article from Inc.com to understand why it is so interesting.

Questions about the text:

1. How does columnist Jason Aten describe what happened? Use your own words.
2. Why is the add controversial?
3. What does Jason Aten think about the apology? Use your own words.

Discussion questions:

1. What do you think about Apple’s apology?
2. In the video, it is said that AI threatens artists’ employment. What do you think about AI?
3. How do you think AI will influence art during the coming years?

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